Unstructured text is the largest human-generated data source, offering a wealth of insights for organisations able to uncover them. SAS helps businesses capitalise on the massive amounts of text data, discovering trends and opportunities that otherwise would have been missed. As a result, SAS was named a Leader in AI-based text analytics in two reports, The Forrester Wave: AI-Based Document-Focused Text Analytics Platforms, Q2 2020 and The Forrester Wave: AI-Based People-Focused Text Analytics Platforms, Q2 2020. "Unstructured text data offers access to an array of insights from which businesses can benefit hugely," says Matthew Stainer, NLP Specialist, SAS UK & Ireland. "Understanding this data would be a mammoth task without technology to immediately spot patterns and interpret findings. With SAS Visual Text Analytics, organisations can unlock more value from their data than ever, which in turn can power better business decisions and boost customer experiences."

According to Forrester, the average enterprise is sitting on 100 terabytes (TB) or more of unstructured data. In order to extract actionable insights from that data and become insights-driven businesses, those enterprises must adopt best-in-class Text Analytics technology 1. Our guest speaker, Forrester's Boris Evelson, will discuss his latest report: The Forrester Wave: AI-Based Text Analytics Platforms Report Q2 2018 and review his findings and recommendations on what companies must look for when evaluating text analytics providers. Fabrice Martin, Clarabridge's Chief Product Officer will join Boris and provide examples of how companies have successfully adopted this technology in both the contact center and in traditional CEM settings as well as offer insight into the future of Clarabridge's text analytics capabilities. In this webinar, you will learn: How companies are transitioning from data-driven to insights-driven How to evaluate and select the right text analytics platform What to look for beyond the basic building blocks of sentiment and categorization 1 Source: Forrester Analytics Global Business Technographics Data And Analytics Survey, 2017.